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JOB ROLES

Head of Marketing Operations /Rev Ops / MarTech

The Head of Marketing Operations / Revenue Operations / MarTech is a strategic, data-driven leader responsible for building the operational backbone of the marketing organization. This role oversees the systems, processes, analytics, and cross-functional workflows that enable marketing, sales, customer success, and product teams to drive predictable, scalable growth.

You will design and optimize the full revenue engine—from lead acquisition to pipeline acceleration to customer lifecycle—ensuring the organization has the tools, insights, and operational rigor needed to achieve aggressive growth targets.

 Key Responsibilities:

Qualifications:

Marketing & Revenue Operations Leadership

  1. Build and lead the Marketing Operations / RevOps function, aligning with Sales Ops and CS Ops to support a unified revenue engine.
  2. Own end-to-end funnel architecture, scoring models, attribution, and lead management processes.
  3. Develop frameworks that improve forecasting accuracy, pipeline visibility, and revenue predictability.

MarTech Strategy & Administration

  1. Own the MarTech stack (e.g., HubSpot, Salesforce, Marketo, Pardot, 6sense, Outreach) and ensure seamless integration across systems.
  2. Evaluate, implement, and optimize new technologies that support automation, personalization, and advanced analytics.
  3. Ensure data integrity, governance, compliance, and overall hygiene across all platforms.

Data, Insights & Performance Measurement

  1. Build reporting dashboards for real-time insights into pipeline health, campaign performance, customer lifecycle stages, and ROI.
  2. Drive multi-touch attribution strategies and measurement methodologies.
  3. Translate complex data into actionable insights that inform strategic decision-making across Marketing, Sales, and Product.

Process Optimization & Operational Excellence

  1. Architect scalable processes that support demand generation, ABM, lifecycle marketing, and retention programs.
  2. Partner with marketing and sales leadership to streamline workflows, campaign execution, and GTM alignment.
  3. Identify inefficiencies and implement operational improvements that enhance speed, accuracy, and overall performance.

Cross-Functional Collaboration

  1. Serve as the connective tissue across Marketing, Sales, Finance, and Product teams.
  2. Support GTM planning, annual budgeting, pipeline modeling, and quarterly business reviews.
  3. Enable marketers with the tools, insights, and training needed to maximize impact.
  1. 10+ years of experience in Marketing Operations, Revenue Operations, or MarTech roles, ideally in B2B SaaS or high-growth environments.
  2. Deep expertise with CRM, MAP, CDP, and analytics platforms (Salesforce, HubSpot, Marketo, Demandbase, 6sense, Looker, Tableau, etc.).
  3. Demonstrated success building scalable revenue engines and operational processes.
  4. Strong analytical mindset with the ability to turn data into actionable insights.
  5. Experience managing integrations, automation, and complex technical environments.
  6. Exceptional communication skills and a collaborative, solutions-oriented approach.
  7. Proven leadership experience managing high-performance operational teams.

Success Looks Like

  1. A highly efficient, well-integrated MarTech ecosystem.
  2. Clean, reliable data that powers confident decision-making.
  3. A predictable, measurable, and scalable revenue engine.
  4. Seamless alignment between Marketing, Sales, and Customer Success.
  5. Improved pipeline velocity, conversion rates, and ROI across GTM functions.
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